Band-Aid - Ambient

Thisis a sample ad that was created for the Band-Aid brand. It is designed to be an ambient ad targetedat parents of active children that may commonly get cuts and scrapes. The ad would be placed in and near parks, inplaygrounds, and on street lamps. Thisparticular type of ad would have the ability to directly target the audiencemore precisely in a unique and interactive way during their normalactivities. The tabs on the bottom ofthe poster would be actual Band-Aids.